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Chinese ceramics, or no roads into the norm of foreign anti-dumping

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From 2009, China ceramic mug tiles have been in Southeast Asia, European Union, South America countries, anti-dumping investigations, and more frequent, although China's exports of these regional and national ceramic quantity and price, even after the anti-dumping on the rise However, frequent anti-dumping and businesses struggling to cope with, the whole business and industry "are injured."

Chinese ceramics of the "unfair" way

Issued by the Ministry of Commerce of Peru may be made of ceramic tile-dumping investigations initiated after the media carried a report on the first time. There are mass media anti-dumping "unfair" and "repeated" experience as the subject reported the matter investigated, and is the major online media outlets. Throughout the new century, China suffered a series of ceramic indeed anti-dumping investigation into the incident.

According to the Foshan Ceramic Industry Association, Dr. Yin Hong and Statistics, August 2001, India's polished ceramic enterprises in China anti-dumping lawsuit filing, February 2003, the final ruling, not a ceramic Chinese enterprises responding, resulting in five years, India imposed on Chinese exports of tiles per square meter, more than eight U.S. dollars of tax revenue; 2004, Malaysia's imports of Chinese glazed and unglazed ceramic tiles plus 60% and 50% of the tariff; 2005, Korea exported to China to carry out the anti-dumping tile survey in 2006 found Chinese tile charge 2.76% to 7.4% of the anti-dumping duties, then there are the anti-dumping in India will expand to all the tiles, as well as Pakistan, this year there have been preliminary anti-dumping EU tile tile anti-dumping in China and Thailand preliminary ruling; South Korea has been implementing a five-year anti-dumping three-year extension, while a substantial increase in anti-dumping duty, the maximum tax rate of 29.41%.

Chinese ceramics "unfair" foreign anti-dumping or road into the normal

Then, the domestic ceramic enterprises have yet to breath, as our ceramic top ten export destination countries to follow one of its neighbors Argentina, Brazil proposed anti-dumping investigations, a ripple, less than a month's time, Peru South America has become the third anti-dumping country.

If these countries are successfully placed, then the formation of South Korea, Thailand, Pakistan, India, Brazil, Argentina, Peru and the European Union from the east, south and west the formation of three of China's ceramic exports completely avoided. This broad scope and intensity of anti-dumping investigations in the past, the history of Chinese ceramic exports is not, in other domestic industries in the phenomenon of anti-dumping is very rare. Because of its frequent, causing media and industry, companies have a "Why is this" question.

In the "resistance" in the growth

China ceramic tile over the past decade in the international anti-dumping almost every year, but exports have increased every year, but the "three increases" (increase in volume, price increases, the average price increase) in hand, India in 2003 had produced in China ceramic tiles and conducted anti-dumping import duty increase, China's ceramic tile exports to India is not affected in the slightest, to 2007, China's ceramic tile exports to India grew by 581.9 percent, exports grew by 951.46%, export ceramics brick, the average price increased 53.97%; Similarly, South Korea in 2005, has been on China's ceramic tiles and increased anti-dumping tariffs on Chinese exports to South Korea's ceramic tiles instead of down, to 2007, exports grew by 65.64 than %, exports increased by 138%, the average export price of ceramic tiles increased 44.23%.

As the ceramic aggregate producing areas, the first seven months, Guangdong exported ceramic products 3.12 billion U.S. dollars, up 20.3% over last year, ASEAN and the emerging markets of strong growth in exports of ceramics, ceramics over the same period exports to ASEAN in Guangdong rose nearly 3 percent. Although the EU has proposed anti-dumping on China, but between July 1, Guangdong's exports to the EU ceramics $ 500 million, up 11.5%; In addition, ASEAN exports $ 460 million, up 28.2%; exports to the U.S. $ 270 million, growth of 23.9%. The three who together account for the same period in Guangdong ceramic exports 39.6%.

Guangdong ceramics for Latin American exports $ 330 million, an increase of 37.3%; which exports to Brazil $ 110 million, an increase of 68.2%. Saudi Arabia, India and Iran, respectively, the value of exports also increased by 26.3%, 47.2% and 24.5%. These emerging market countries and regions (including ASEAN) over the same period the share of exports accounted for a total value of exports of Guangdong ceramic 35% share over last year expanded by 3.2 percentage points.

China Building Sanitary Ceramics Association, full-time Vice-President, General Secretary, said Miao Bin, has written, the fact that the Chinese ceramic tiles antidumping or create barriers to trade and not hinder the export of Chinese ceramic tiles, mainly because of the anti-dumping process, some rely on low-cost and disorderly competition vying for market share companies were eliminated, those that regulate the business and still have a good product and good price very competitive. Some strength, good quality products of large enterprises through the "anti-dumping", whether they are exports, export volume and market share growth to varying degrees.

Hidden within the export

Survey in the newspaper some time ago to enter the international market, domestic brands of ceramic case, and interviewed people in the conversation will be referred to the current anti-dumping situation, and causing such a result everyone is well aware of their own reasons. Export its own brand, is difficult, not only requires a lot of time, effort and money to promote the brand, the establishment of shops, and integrate into the local consumer culture and the market, but also changes in the international community to take on long-term accumulation "Made in China" cheap, low quality of the negative impression, its difficult to imagine. However, leaving businesses and entrepreneurs can not afford that, so long adhered to high investment, may not bring any return. Based on this understanding, the majority of domestic companies have chosen the OEM in the form of exports, that is processing trade.

The processing trade is bound to bring low-cost, Chinese companies only make the product processing, raw materials, labor profits, the profits were large buyers of local products, OEM suppliers are occupied. "Study of anti-dumping of the roots and the domestic ceramics industry before regardless of price, regardless of quality, access to markets in other countries have a great relationship." A long time in the ceramic tile exports to say, which is industry recognized as a frequent anti-dumping causes .

In 2008, the global financial crisis, many export-oriented enterprises to the domestic market, the domestic policy of stimulating domestic demand 4 trillion of the whole ceramic industry Xing Xing Xiangrong, booming, corporate profits will focus more on domestic demand For the importance of exports is not as before, leading to more exports of the domestic ceramic industry as a whole the quality is not high, there is no market demand for foreign products and consumer habits.

Most of the domestic ceramics is still "non-brand" the output state so that the anti-dumping import excuse not to become a strong brand export enterprises suspected "dumping" flawed. "At present, foreign countries can have a place in the brand is Dongpeng, Mona Lisa, the Nobel and Marco Polo, but this brand has a huge drop in the bucket of Chinese ceramics industry." A senior official told the reporter said.

There are respondents that have a shortage of brilliant era ceramics sales, also contributed to this phenomenon, "inherited from a seller's way of thinking has been deeply rooted in the minds of first generation entrepreneurs, may now, after the leader of some 70 started more long-term thinking and practice, perhaps the next high tide comes, the economy they have some newer ideas. "

Nevertheless, it is undeniable that, with the domestic market competition and environmental degradation, corporate and brand in innovation, quality and reputation and work hard, to some extent, also contributed to export the product quality and innovation.

Why mention the frequency of anti-dumping

Before 2009, for the domestic anti-dumping ceramic tiles are not many countries, the frequency did not now so frequent, what is causing the current wave of anti-dumping?

In Thailand, China ceramic tile end of 2009 anti-dumping, the Ministry of Commerce was organized on companies involved in the protest action, the Commerce Department officials said the meeting held in response, the reason for the industry, companies attach importance to the Thai anti-dumping , in order not to bring a chain reaction. Once Thailand's domestic anti-dumping and anti-dumping duties ceramics enterprises will provoke anti-dumping investigations in other countries. Unexpectedly, a prophecy, anti-dumping on China ceramic tiles which opened the big screen.

If the chain reaction may be an excuse, then the anti-dumping lawsuits filed each country situation is that the real reason. Foshan Ceramic Industry Association, Dr. Yin Hong column published in the newspaper, "the next tile anti-dumping on China who is?" The article pointed out, "the world's top ten tile manufacturing countries are China, Brazil, India, Italy , Iran, Spain, Vietnam, Indonesia, Turkey, Egypt, in which India, Italy, Spain, China has carried out anti-dumping, and the remaining six countries will be an important future anti-dumping on China's national tile, and then compare China in 2010 tile exports of ten destination countries are Saudi Arabia, the United States, South Korea, UAE, Thailand, Singapore, Philippines, India, Brazil, Malaysia, of which South Korea, Thailand, India has been to China anti-dumping, Malaysia has Chinese tile plus a heavy duty , where it is apparent that in addition to Brazil, while India is outside the top ten in both countries among the series (where you can see why India is China's first anti-dumping tile country), and China in recent years in Brazil tile rapid export growth in 2008 10.05 million square meters; 2009, 11.62 million square meters; 2010, 25.69 million square meters, while in 2005 China's exports to Brazil only 148,000 square meters of ceramic tiles. "

Thus, the current anti-dumping China ceramic tiles Countries that are have their own well-developed ceramic industry, while also importing large quantities of Chinese ceramic tiles. Apart from Italy, Spain, to produce high-end tile-based countries, including China, most of the ceramic tile producing countries is primarily in the low-end products. So, China's low-cost ceramic tile, determine its advantages of similar products, to a certain extent, squeeze the export destination ceramic enterprises in their home market, anti-dumping are inevitable.

Meanwhile, Dr. Yin Hong also analyzed, in line with the above conditions were also noted by Saudi Arabia, UAE, Saudi Arabia. These three countries are China long the largest exporter of ceramic tiles, ceramic tile industry in Saudi Arabia is now the rapid development of ceramic tiles imported from China in 2010 61.42 million square meters, and similar to the domestic production (2009 ceramic tile production in the world 19), Saudi Arabia in 2005 only 20 million square meters production of ceramic tiles, ceramic tile production in 2009, the United Arab Emirates the world's first 16, the long-term exports of China and one of the three tiles in 2010, fell to fourth, the Middle East, Saudi Arabia, UAE, Iran tile anti-dumping on China's second tier; third tier is the neighboring Southeast Asian countries Vietnam, Indonesia and other countries; also Egypt, Mexico.

Ceramic tiles into a normal anti-dumping or

If ceramic tiles in China before the anti-dumping cases are sporadic, then, in the current international economic situation and China's accession to the WTO as early as when the potential threat of view, for the anti-dumping or will become the norm in China's exports of ceramic tiles.

Accession to the WTO when the risks

March 17, the European Union on China's biggest ever anti-dumping investigation of ceramic officially announced the preliminary results, preliminary results showed that: a Chinese ceramic company is not granted market economy status, in addition to Guangdong Yun Cheng, Guangdong and Shandong Yadi beautiful three companies to obtain special tax, other companies are subject to temporary 73% tariff penalties.

Market economy status is the anti-dumping investigations to determine the dumping margin is an important concept used. Anti-dumping cases initiated by the country if he determines that the investigated commodity-exporting countries as a "market economy" countries, then conducting an anti-dumping investigation, it must be based on the product in the production of the country's actual costs and prices to calculate the normal price; If it is determined to be investigated commodities exporter as a "non-market economy" countries, will refer to the country of export roughly the same level of economic development of market economy countries (ie alternative country) cost data to calculate the so-called normal value, and thus determine the dumping margin, rather than the use of export country's raw data. This is why the EU can choose the U.S. as the surrogate country to determine the export of Chinese ceramics anti-dumping duty.

In fact, China's accession to the WTO, the major trading partners from a variety of reasons, China's WTO accession documents adhere to several unfavorable terms of trade for China. The "non-market economy" provisions obvious problem, because they can not reflect the actual situation of Chinese products, the objective of some countries to encourage the use of "market economy clause" as a means of trade protectionism. This led to China's accession to the WTO anti-dumping cases surge. From December 2001 to China's accession to the WTO in February 2004 after a short period of time less than two and a half, China has suffered more than 600 foreign anti-dumping, the highest in the world. As the other WTO members do not recognize China's market economy status, making the Chinese enterprises in responding to foreign anti-dumping investigation very bad situation, not only against high, and was convicted of dumping tax rate for many businesses to bear.

In China's WTO accession, all WTO members are agreed that no later than 2016 to recognize China's market economy status. This means that, in 2016, in those not yet recognized China's market economy status of the country, you can easily to Chinese enterprises, the industry filed anti-dumping lawsuits, and alternative country in the form of ruling out very high punitive tariffs, which including the Chinese ceramic tiles.

In such a situation, the Chinese anti-dumping litigation business only through access to anti-dumping nationally recognized market economy status from the high tariffs in order to punish. The European Union, for example, King & Wood law firm Yaoai Feng believes that as long as the EU's market economy status and conditions of approval, you can obtain the relevant rights and interests, these conditions include: First, the company on prices, costs and inputs, including raw materials , technology and labor costs, marketing and investment decisions are made based on market signals, reflecting supply and demand, there is no serious state intervention, and the major input costs fully reflect the market value; Second, the company set in accordance with international independent audit of the accounting standards, and for any purpose clear accounting records; Third, the company's production costs and financial situation is not because the previous non-market economy have been seriously distorted, particularly in relation to depreciation, other non-performing loans, barter trade and to cover the realization of the payment of debt; Fourth, the company is under bankruptcy law and property law jurisdiction, thus ensuring the company's legitimacy and stability as China's legal system continues to improve, the EU anti-dumping investigations among the vast majority of Chinese companies are able to pass this condition; Fifth, based on market exchange rates to determine the exchange rate conversion; six, the other may affect the "market economy status" to apply the substantive requirements of the above factors in addition to some other procedural requirements Chinese companies will also apply for "market economy status" have an impact.

As long as countries meet the anti-dumping proceedings on the conditions of market economy status recognition in the anti-dumping cases will take a favorable position.

International economic situation, trade protectionism increased

May 16, 2011, the U.S. federal government has reached the statutory ceiling of $ 14.29 trillion in public debt; August 3 morning, U.S. President Barack Obama has been signed by both houses to raise debt limit motion and five on the evening, S & P said, out of concerns about the U.S. budget deficit, the United States sovereign credit rating from AAA down to AA +. As a result, the U.S. debt crisis triggered a U.S. credit rating downgrade, leading to higher interest rates, and may trigger a new round of economic recession. Subsequently, "demote storm" headed toward Japan. August 24, as one of the three international rating agencies, Moody's announced yesterday, the Japanese rating from "Aa2" down one to "Aa3", outlook "stable." At the same time there has been downgraded Japanese banks and government agencies.

Since the financial crisis, the road to global economic recovery was quite flat. In addition to the debt crisis in the United States, after the European sovereign debt crisis has been one after another outbreak, and continue to set off new waves. Although the EU summit agreement on Greece's new rescue plan, short-term to prevent blood transfusion in the form of default on the occasion of its debt, but debt crisis in Europe led to deep-seated reasons still not resolved, the debt crisis is the end is not yet known.

As the world's two major economies, the United States and Europe have debt crisis. Both the U.S. was downgrading the debt or default, or further escalation of the euro zone sovereign debt crisis, I believe will bring the global economy suffered a blow and trigger a new round of attacks.

In China, economists Xiaonian is that the world economy simply does not double dip, "because from 2008 the world economy will not climb up and over." He said, appears to some recovery in 2009, in fact, it is to ill booster injection caused the surface of the boom.

Slowdown in the pace of world economic recovery, means that all countries will further strengthen domestic trade protection measures. For the ceramics industry, as Dr. Yin Hong mentioned in the column, the existing anti-dumping in the camp, the new name will continue to increase, while the anti-dumping in the ceramic industry in the next few years will probably become the norm
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