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Lichuan ceramic heat-resistant ceramic vigorously implement the brand strategy popular in Europe market

Ceramic Mug    From:Xinxiang Ceramic Mug Manufacturers     2016-3-8
During the Spring Festival custom ceramic gold striped mug, Ka Shun Lichuan County's heat-resistant ceramic workshop vivacious hot scene, a heat-resistant ceramic pot boxes products were loaded onto trucks destined for the customs, and then exported to Europe through customs. It is understood that last year, production of heat-resistant ceramic products Lichuan 15 million, the output value of 2.5 billion yuan, accounting for 70% of the national sales market, with more than 200 million pieces sold in the United States, Russia, Czech and Slovakia and other places.

Ceramics is Lichuan traditional industries in recent years, the county of "burn all the Chinese to build" as the goal of promoting the development of ceramic industry, heat-resistant ceramic enterprises support and technical talent to play advantage, and increase technological innovation, and improving production equipment, improve product The rate of quality. Glands and other heat-resistant ceramic companies to compete for the national emission reduction projects more than 1,000 yuan, and built a wide-section of energy out of gas naked flame burning tunnel kiln, the original oil into gas-fired, porcelain lower energy consumption, to achieve the heat recycling, product genuine rate of 85% to over 93%. Meanwhile, the county also continued to enhance their capability of independent innovation, Schwab and other enterprises with Jingdezhen Ceramic Institute in marriage, to launch a new product development. Last year, AcBel company introduced the most advanced heat-resistant ceramic production technology, according to market demand, the development of new products in more than 150 different characteristics, heat-resistant ceramic pot porcelain involving class, soil dishes, light dishes, pot Fourth more than 400 varieties of major products. Currently, the county has developed heat-resistant ceramic products, ceramic and other new varieties of electromagnetic burning more than 1,000, more than 5,000 different-type and the flower.

Vigorously implement the ceramic brand strategy, brand to win the market. Heat-resistant ceramic county on five key enterprises cultivate, to help companies create brands. Meanwhile, great efforts to establish sound and stable sales network in major markets in the country to establish sales outlets and hotel supplies wholesale market, with large logistics companies to establish a good relationship, customer distribution by way of direct marketing products to hotels. And seize the opportunities of international economic recovery, will expand to the development of overseas markets, looking for agents in the United States and Europe, distribution and wholesale products Lichuan heat ceramic pot. Last year, the only heat-resistant ceramic pot Ka Shun brand products are exported to the United States, Russia, Czech and Slovakia and other European countries and regions amounted to 50 million; AcBel brand products are heat-resistant ceramic direct Metro and other major international supermarkets, sales of heat ceramic pot 100 million, becoming the largest heat-resistant ceramic production enterprise.

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