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Road, Xiamen, bathroom ceramic coffee mugs wholesale plumbing in order to reach other export-oriented enterprises and accessories enterprises represented. Currently, nearly 300 enterprises in Xiamen bathroom, bathroom accessories sales output value of the nation first, then the top three in the world. Bathroom enterprises in Xiamen in 2008 annual sales value of about 50 million. Annual turnover of 7.5 billion expected in 2010. Among them, the production of faucets, bathroom hardware-based Rutter (Xiamen) Industrial, mainly exported to European markets, 2008 annual turnover of 2.8 billion.
The main production enterprise of Xiamen bathroom faucets, showers, toilet seat, tank fittings, sanitary sensors, bathroom cabinets, kitchen cabinets; Xiamen is currently the most concentrated tank fittings production base. Representatives of industrial enterprises in addition to road, there are Wei Diya, Rui Erte bathroom, bathroom Lin Song, Jian Lin industry, gold cabinets, cabinets and other good omen, the smallest of these companies have annual sales of more than 200 million yuan.
(B) industrial restructuring
Although the output value of enterprises in Xiamen among the forefront of the domestic bathroom, but the domestic consumers do not know the brand of bathroom Xiamen, Xiamen, mainly due to bathroom plumbing products are mainly exported to international markets, there is no established domestic sales channels and brands.
However, this "wall flower wall incense" the situation has now changed. The face of the booming domestic bathroom market, has been to open up markets overseas enterprises in Xiamen have also entered the bathroom in transition, trying with their own advantages and build a strong domestic brand. 2008 financial crisis, for export enterprises in Xiamen bathroom is starting to turn our gaze to the huge domestic market, has formally entered a transition period.
In early 2009, construction of sanitary ware manufacturer Lin Group subsidiary, Xiamen Shi Sanitary Ware Co., Ltd. announced that the British official to enter the domestic market. August 19, Xiamen Shi Sanitary Ware Co., Ltd. held the British investment cum new conference. Strength of more than a dozen dealers in the investment will be on-site sanitary official signed with the British Agent contract. In addition, Lin Song is the founder of water sanitary Group Co., Ltd., to build to meet the needs of Chinese consumers of sanitary products in the country opened its first flagship store brand management.
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